STREAM YOUR INSTAGRAM FEED
Imagined, designed and branded by John Proksch-Whaley, Instacube was a dedicated IOT hardware platform for streaming Instagrams. Hardware buttons allowed users to enter specific usernames or hashtags (like ‘cats,’ for example), toggle through popular content, or simply stream their curated Instagram feed. A smashing success on Kickstarter, Instacube raised $623,000 in 30 days and was featured in every major national tech publication including Mashable, Uncrate, Engadget and Fast Company (Online and Print.)
CUSTOM INSTACUBES FOR JAMIE OLIVER
Jamie Oliver’s team got in touch requesting 40 custom Instacubes to be fashioned as an installation in their studio. John flew to London for a design session with Jamie to individually design each unit. Below are renderings John prepared for Jamie as part of the planning process for the display.
Fast Company (Print)
Instacube was the first to bring a tactile layer to social, and the press went wild, resulting in worldwide coverage from some of the biggest publications including Engadget, Uncrate, Mashable, the New York Times and countless others. Even more impressively, Fast Company included Instacube in its Holiday Shopping feature as a nearly full-page spread to feature innovation in the digital-meets-hardware space.