100% Compostable: Packaging Instacube
Instacube had to be well-protected, but packaging costs had to be kept at bay. The box needed to come across as high-end and well-crafted, but eco-friendly at the same time. Instacube’s packaging is constructed of 100% compostable materials, including a molded pulp tray insert to keep Instacube nice and secure during shipping.
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Designed for the SOOT Electropack, these Hang Tags provide a quick way for potential buyers to become familiar with the product’s many features.
In order to ensure the layout of a box fits brand standards and emphasizes legibility, dielines are used. Here are a few examples of dielines that are directly sent to our vendors for printing and construction.
A box is just a box, except when it’s not. Designing packaging is an iterative process, even down to the overall form factor of the box itself. What shape should it take? What about complex curvature? How does the unboxing experience reflect the brand? What materials convey a high-end aesthetic? How eco-friendly are the materials? Here are examples of some early prototypes that have led to successful designs.
The best-designed products are those that don’t require instructions. That being said, some highly-engineered products are complex in nature, so manuals are a necessity at both the product purchase point (i.e., in the aisle) as well as during install and use. Here’s a manual designed by John Whaley for an extremely complex product that had to be understandable by novice installers. (All artwork and illustrations designed from scratch.)