Introducing Vervid, the “YouTube” of Vertical Videos
In 2015, John and Daniel Proksch-Whaley envisioned, designed and shipped Vervid, featured as a “Best New App” in over 30 countries on the Apple App Store. Vervid aims to change the way we experience video on our phones, catering exclusively to creating and preserving videos shot with our phones held vertically.
We hold our phones vertically 94% of the time.
While traditional media is generally bound by cinematic aspect ratios intended for theater and TV, our generation has evolved with our devices and now shoots a ton of content with our phones held vertically. That content ends up in places that were designed with horizontal content at heart (YouTube), or on Snapchat, where our memories are treated as disposable.
Vertical Video: The “Disposable” Medium
To date, videos shot vertically have been considered a medium for disposable messaging. Before Vervid, no single platform had been created to preserve the casual moments we’ve captured while holding our phones upright. We’ve only had these screens in our pockets for 8 short years, which means we’re literally in the infancy of mobile, so this trend is only going to increase. Now is the time to start archiving content the way our generation shoots — Vertically.
Users can choose from a number of calls-to-action, including “Subscribe,” “Buy Now,” “Sign Up,” or “Download on the App Store.” The latter is particularly interesting, given the countless vertically-oriented apps out there with gorgeous onboarding videos just waiting to be discovered.
One-Handed Editing Tools Make Editing as Easy as Texting
Vervid’s editing tools were designed around a one-handed experience, because that’s how we use our phones (especially when we’re on-the-go.) Designed from scratch for vertical, Vervid’s editing tools remain as robust as any landscape mobile video editor on the market.
Finding a Need
We see tremendous opportunity to innovate in a space that’s only beginning to get noticed. Countless video platforms continue to emerge in the horizontal and square space, yet nothing’s really been created to encourage creative editing experiences with a sense of permanence in the vertical video space.
Featured in Over 30 Countries
From Romania to Saudi Arabia, and the UK to Norway, Vervids continue to roll in from around the globe. It’s so fun to see new users picking up Vervid and sharing their lives with the rest of the world!
National Press Coverage
Vervid received mentions in the New York Times, the LA Times, Slate Magazine, Mashable, and TechCrunch TV. (Watch the interview below!)
Design Meets Engineering
John and Daniel envisioned, designed, built and launched Vervid from scratch. From concept to user experience wireframes, and artboards to code, every bit of Vervid was designed in-house.
Watch the Vervid TechCrunch Interview with John Proksch-Whaley, filmed in San Francisco at the TechCrunch Headquarters in July 2015.
Vervid is currently available here on the App Store. Is Vertical Video valid? Download it now and try it out for yourself!